Future --- the largest production base of multi-purpos e small-rim tires and a R&D center of multi-purpose tires
Values--honesty, enterprising, responsibility, and innovation
Managing ideas¡ªbeing steady and professional
Managing belief---- human is the basic, value is the first, and effect is the soul
Quality principle----each step aims at the best; continuous steps leads to constant improvements
Service principle---customers' satisfaction is all that we want
Brand strategic rule --- Brand is our ID card, passport and competitive ability
Marketing competition idea---development and all-win prosperity
Value increasing belief--- improve weak sections during production to add profits and to create value for users.
Scale effect idea---proper scale, integrate partners for preferred value of financial target
Social idea---- fortune comes from society and feeds the society back
|
